Deloitte highlights that the 20 football clubs with the highest billing in the world post revenue in excess of 4,800 million euros, 10% more than the previous year. In this group are teams from the five countries with the most powerful leagues in Europe. England has the most representatives (7), followed by Italia (5), Germany (4), Spain (2) and France (2).
|THE 20 CLUBS WITH THE MOST REVENUE|
(Millions of euros)
|1||Real Madrid CF||512,6|
|12||Inter de Milán||185,9|
|16||Olympique de Marsella||135,7|
|17||Olympique de Lyon||131,9|
Real Madrid has become the first sports club in the world to have annual revenue in excess of 500 million euros, according to the 16th edition of the Football Money League report, published by Deloitte, which analyses financial information corresponding to the 2011/12 season.
In ticket sales, Real Madrid earned 126.2 million euros (2.6 more than the previous year). The figure from television rights, UEFA Champions League and international friendlies, reached 199.2 million euros (15.7 more than the previous financial period). This increase is due to the team’s progress in the European Cup and the international tours in China, the United States and the Middle East. Finally, in sports marketing, Real Madrid earned 187.2 million euros (14.8 more than a year ago). This increase can be explained by the increase in sponsorship and advertising contracts, and is evidence of, according to the report, “the ability to grown during a difficult period and demonstrates that global commercial brands are very keen to form partnerships with a club like Real Madrid”.
Top Ten: Shirt Sponsorship Deals:
1. Barcelona – £25m-a-year (Qatar Foundation)
2. Bayern Munich – £23.6m-a-year (Deutche Telekom)
3. Manchester United – £20m-a-year (Aon) to be replaced by GM from the 2014/15 season
3. Liverpool – £20m-a-year (Standard Chartered)
3. Manchester City – £20m-a-year (Etihad Airways)
3. Sunderland – £20m-a-year (Invest in Africa)
7. Real Madrid – £16.8m-a-year (Bwin)
8. Chelsea – £13.8m-a-year (Samsung)
9. Tottenham Hotspur – £10m-a-year (Autonomy & Investec)
9. AC Milan – £10m-a-year (Emirates)
9. Newcastle United – £10m-a-year (Wonga) could net Newcastle up to £10million a year.(2012-16)
Manchester United have today announced that Chevrolet will be their new shirt sponsor, with the American car giant set to be on the front of the famous red kit from the 2014/15 season onwards.
How much the General Motors-owned company has paid for the seven-year deal remains undisclosed, but it’s expected to be in excess of the £20 million-a-year that insurance specialist Aon currently pay for the privilege at Old Trafford.
Liverpool’s deal with Standard Chartered and Manchester City’s with Etihad are also in the £20m bracket, whilst Sunderland are also now in the big leagues after signing a lucrative contract with Invest in Africa.
However, Spanish all-stars Barcelona – a club who previously resisted the lure of shirt sponsors in favour of tradition in Catalonia – have the most lucrative deal in world football, earning £25 million-a-year in shirt sponsorship.
For the first time in Barcelona’s history, the Catalan club’s jerseys will bear a sponsor on its front.
Putting an end to 111 years without a sponsor, Barca announced an agreement with the Qatar Foundation in a deal valued at £125 million. Barcelona has previously paid to bear the logo of UNICEF in recent seasons, and will keep that logo as well.
The agreement is for five years, and is scheduled to run through 2016 — Barceolina will receive £25 million per year. The non-profit foundation promotes education in the Middle East, and is chaired by Sheikha Mozah Bint Nasser Al-Missned, the wife of the Qatari Emir who played a role in bringing the 2022 World Cup to Qatar.
German giants Bayern Munich are next on the list with a Deutche Telekom mega-deal, whilst Real Madrid languish behind their major European rivals with a £16.8 million deal with betting partner Bwin.
Chelsea’s £13.8m-a-year deal with Samsung means they remain firmly in the top ten, whilst Spurs and Newcastle are joined by AC Milan in equal ninth position, with the Rossoneri the only representative from Serie ‘A’.
It all shows that the Premier League remains the place to be, for sponsors at least.
In England, total sponsorship is up to £147 million for the 2012/13 season, with many of the mid-table teams signing improved deals ahead of the new campaign.
So, who are the biggest sponsors of soccer/ football? Below you’ll find a list of 17 biggest football sponsors, and a brief explanation of how they’re involved with the beautiful game.
Coca Cola has had stadium advertising at every World Cup since 1950 and has been an official World Cup partner since 1978. Coca-Cola’s World Cup 2010 campaign had a presence in 170 countries and that sponsorship deal was recently re-carbonated until 2022. Coca-Cola also has a long-term deal with UEFA, and will be an official UEFA partner for Euro 2012 and Euro 2016.
Nike manufactures kits for the world’s biggest clubs, like Manchester United and Barcelona, and famous national teams like Brazil. Nike’s boots and other football gear are also endorsed by world famous players like Cristiano Ronaldo. Nike has never been an official World Cup sponsor, but it’s easy to forget that when the swoosh people roll out zeitgeisty advertising campaigns like Write the Future every four years.
The fast food giant can afford to copy Coca-Cola’s approach and be long term sponsors of both the FIFA World Cup and the UEFA European Championship. In addition, McDonald’s also sponsors the English Football Association’s grassroots coaching efforts.
Barclays Banks has been the Premier League sponsor since 2001. The current deal runs from the 2010/11 season to the end of the 2012/13 season, and sees Barclays pay the league £82.25m for naming rights. The sponsorship deal is global, allowing Barclays to benefit from the Premier League’s worldwide appeal.
The Belgian beer company owns the Budweiser brand, which is a long-standing the Official Beer of the FIFA World Cup. Since Anheuser-Busch InBev acquired Budweiser, it has replaced Budweiser as the alcoholic beverage partners of both the Premier League and Major League Soccer.
The jewel in the adidas marketing crown is their status as Official Licensee and Supplier of the FIFA World Cup. The German company has supplied the match balls for every World Cup since 1970, and has similar agreements with UEFA for the European Championships and Champions League. Adidas also manufactures kits for world famous teams like Real Madrid, Bayern Munich and AC Milan, and for many national teams too – most famously Germany. Adidas’ boots and other football apparel are endorsed by celebrity players like David Beckham and Lionel Messi.
Heavily involved in African football, PUMA sponsors 12 CAF nations and manufactures kits for teams such as Ghana and the Ivory Coast, as well as European club teams like Bordeaux and is a major sponsor of the Women’s Professional Soccer League in the USA. PUMA is endorsed by Samuel Eto’o and others, but the roster of names is not as upscale as endorsements enjoyed by rivals Nike and adidas.
The financial services firm paid a record fee of £80m to be Manchester United’s shirt sponsor from 2010 until 2014.
The credit card company is the official financial services partner of the FIFA World Cup, after outbidding rivals Mastercard for FIFA’s favour by paying a reported $150m for the 2010 and 2014 tournaments.
The Austrian betting company has been the shirt sponsor of Real Madrid since 2007, and that deal continues until at least 2013. The company also has a history of integrating its name into football leagues that it sponsors. The deal with the Portuguese Liga saw the top flight renamed the BWINLIGA from 2006 to 2008, and a recent deal with Italy’s second division will see Serie B renamed Serie bwin for two seasons in a $10m deal.
Pepsi is endorsed by players like Thierry Henry, Leo Messi, Frank Lampard, Kaka and Didier Drogba. Their relationship with David Beckham is no more, but Becks endorsed the soft drink from 1998 to 2008, appearing in a variety of Pepsi commercials. Pepsi is the official soft drink of Major League Soccer and the US Soccer Federation.
The electronics company has been Chelsea’s shirt sponsor since 2005, and that agreement lasts at least until 2013. Samsung also sponsored the 2010 Africa Cup of Nations in Angola and will sponsor the 2012 Africa Cup of Nations in Gabon and Equatorial Guinea.
The Danish beer brewer specializes in long-term shirt sponsorship. Carlsberg’s name was on every Liverpool shirt from 1992 to 2010 (but no more) and has adorned FC Copenhagen’s shirts since 1999. Carlsberg is also a long-term sponsor of the UEFA European Championship, from Euro ’88 until at least Euro 2012.
The Austrian energy drink makers take a more direct approach. It bought SV Austria Salzburg in 2005 and renamed the club Red Bull Salzburg. In 2006, Red Bull did the same with MLS’ New York/New Jersey Metrostars, renaming the team as the New York Red Bulls. Red Bull built new stadiums for both teams, which are both known as Red Bull Arena. Red Bull also bought 49% of German team SSV Markranstädt in 2009 and rebranded the club as RB Leipzig, and in 2007 formed an entirely new team in Campinas, Brazil named Red Bull Brasil, which currently competes in the São Paulo state championship.
The German car-maker 100% owns top-flight German team VfL Wolfsburg, and so acts as Wolfsburg’s shirt sponsor as well as having naming rights on Wolfsburg’s home stadium. Volkswagen is also the official car of Major League Soccer and the shirt sponsor of DC United.
The credit card card company was not happy at losing its status as World Cup finanical services partner to VISA, but has recently struck a similar deal with the Saudi Premier League.
The United Arab Emirates airline is an official World Cup partner, with a deal that began at the 2006 World Cup and currently runs until the 2014 World Cup. Emirates current £100m deal with Arsenal included naming rights to The Gunners’ new stadium (now known as Emirates Stadium) until 2022 and shirt sponsorship until 2015. Emirates is also the shirt sponsor of Milan, Hamburg and Paris St. Germain.
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